Despite geopolitical uncertainty and weaker economic conditions in several Nordic countries, the market for hotels and hotel properties has shown comparatively strong resilience – not least in Finland. What can be expected of 2026 as a whole? Are there any interesting trends in tourism that could affect the hotel market? Which projects stand out from the crowd? Will the appetite of foreign investors increase?

Host: Niklas Svensson, Business Development Manager, Tengbom

Janne-Juhani Haarma, CEO, Ruka-Kuusamo Tourist Association

Jan-Erik Lagerström, Director, Finland, Nordic Hotel Consulting

Laura Tarkka, Chief Operating Officer Finland, Germany, Poland, Scandic Hotels

Peter Tengström, Partner, Managing Director, Midstar