Every iconic brand has a story.

This week on B.A. Showoff, we’re joined by Jaci Gruhn from Rebel Athletic to talk about the journey behind one of the most recognizable brands in the dance and cheer industry.

How did Rebel Athletic go from an idea to becoming a powerhouse that’s redefining performance wear?

We dive into the vision that launched the company, what inspired Rebel to enter the dance team and cheer world, and how the brand became known for blending elite performance with cutting-edge fashion.

Jaci shares how the dance and cheer industries have evolved over the years, the moments that made Rebel realize they were building something truly special, and what it has been like partnering with some of the nation’s top collegiate dance teams.

This isn’t just a conversation about uniforms—it’s about innovation, entrepreneurship, relationships, and the evolution of an industry.

Whether you’re a coach, dancer, studio owner, or simply love hearing the stories behind successful brands, this episode is packed with insight and inspiration.

🎙️ Join us for an inside look at the people, passion, and purpose behind Rebel Athletic—only on B.A. Showoff