Baaghil is a global brand consultant, author, and public speaker that works with international brands focusing on cultural infusion.

He is also an advocate of the fundamentals of a brand: what a brand actually means and the science behind it.

Today we’re discussing:

1. Branding vs brand

Perception is what makes a luxury brand. Create a perception, provide value that meets the expectation of that perception, and build a culture around that. That’s how luxury brands are born and sustained.

His definition of luxury: Lifestyle

It’s a combination of all types of experiences and depends on perception and culture. Luxury brands sell a lifestyle and an exclusive community.

If you’re enjoying the podcast, here’s what you can check out next!

Masterclass - Upgrade to a Modern Luxury Personal Brand:

For scaling entrepreneurs ready to make an impact by stepping into a greater authority and elevating your business strategy

You can purchase the masterclass here and receive a complimentary brand audit with me afterward ($1000 value)

https://www.jaylissa.com/shop-mc

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• Website: https://www.jaylissa.com

Connect with Baaghil:

• Instagram: https://instagram.com/baaghil?utm_medium=copy_link

• Podcast: https://podcasts.apple.com/us/podcast/the-brand-scientist/id1509297647