What does it take to market a product to the millennial audience? And how do you make it meaningful? In this episode of LADY-LAND we chatted with Swedish-born Babba Rivera – the brand marketing guru!  At 21 she launched Uber into Sweden, making Stockholm the fastest growing launch city ever. At 25, she landed herself on the Forbes 30 under 30 list. She’s been the Head of Marketing at Away, the direct-to-consumer luggage start-up that was recently valued at over $1 billion. And as if that wasn’t enough, she founded her own brand and marketing agency ByBabba, and is the co-founder of HER Network, a global community that supports women in the workplace. Her insights are inspiring and are great food for thought.

We covered a lot in this chat, including: 

• How she created the opportunity for herself at Uber at such a young age How she built Uber in Sweden by targeting early adopters in the tech community 
• How she landed a role at Uber in NYC by pitching herself a new role to her boss 
• Working as head of fashion partnerships at Uber in NYC Transitioning to Away at a time of insane growth, and how she coped working in such a chaotic environment The decision to quit her full-time role and start her own brand marketing agency 
• How to market to millennials, and how to make it meaningful
• Her experience working with huge brands like Bumble & Glossier Co-founding the HER Global Network, and how she landed on the decision to introduce a paid membership model 

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