There are few things you need to know about me. I’m a Sneakerhead. I have a very eclectic range of music, & believe R&B, true R&B, may be the best genre ever. Next to Js, my only other addiction is Diet Dr. Pepper. The other thing you must understand about me is I'm loyal to a fault. I'll protect my friends & loved ones at all costs. This same loyalty extends to my clients. You all know at this point, I tell it like it is. I can be politically correct when needed. Today is not one of those days. Buckle in folks.

How much do you truly own as a business? Perhaps the better question is: do you know how much you should own? Would you be able to ask the right questions in order to obtain this mystical answer? In a world where GA4 & GLBA are creeping closer to whatever date Google chooses to make & re-make, owning your data becomes a necessity. As I sit in meetings, I'm constantly amazed at how many times dealers ask for their OWN data & X company refuses to provide it. Why? The data belongs to them, not to advertising, CRM, websites, or insert X's data. Stop the madness! Numerous times, the dealer doesn't know what to ask, resulting in a hostage situation. Liam Neeson shouldn't need to intervene to find all the ransomed data. When it comes to your data, remember the words of J Holiday, Mya, & about every R&B singer “Baby, It’s Yours!”

As a business partner, you demonstrate full transparency & integrate everything. This allows the dealer to see what is truly happening. When a vendor chooses to not follow this protocol, there's a lack of transparency & trust is lost. Dealers shouldn't rely on a report that is 100% one-sided & without any way to verify any of the data presented to them. Why do we have to keep having this conversation?

An overview of some tools that are constantly under the thumb of certain companies when the DEALER should be the owner:

Google Analytics/GA4 Account
Search Console
Access to all views
Ad Words, Search Console & Connected
Google Business Profile
All GBP 360 Tours
GBP Chat
Facebook & Business Managers
Social Accounts
Reputation Management Tools
CRM & CRM Reporting
As long as the information is securely administered to the appropriate party, it’s dealer’s decision on where information is delivered NOT the CRM Company
Website
Remember you own certain assets even if you part ways. Think about this: blogs, photos, videos, everything that was created.
Chat
All Third Party Providers

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo
Apple🎙️https://apple.co/3TcKuzj
Spotify 🎧 https://spoti.fi/3DNNgFI
YouTube ▶️ https://bit.ly/3tc8pV8

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Chapters
0:00 Start
1:08 Who's heading to MRC? What about The Fixed Ops Round Table?
4:03 I'm loyal to a fault. I protect my client’s brand.
5:26 How many business owners own their own data as opposed to having a Vendor own it & granting them access to it? What percentage of businesses are only given "Read & Analyze" access to their OWN data, causing them to be at the mercy of the Vendor to view reports? First Party Data is YOUR Data as a business, not a Vendor’s. You need this information more than ever as GLBA & GA4 approach.
8:05 Dealers shouldn't rely on a report that doesn't allow for any verification of the information provided. Why trust an organization doesn't allow them to own & integrate their own data?
11:26 What data should you own? Let’s review some common tools & data that every Dealer sh