In this Back @ IT podcast, Scott Vaughan, CMO, joins me and shares how marketers should let go of the old notion that they are in control in a consumer-centric accelerated economy

Back @ IT: Marketing in a Buyer Controlled World with Scott Vaughan

With many CXOs and other business technology professionals faced with mounting pressures to define the business, process, or customer value around technology and cloud investments, this podcast will help put things into context, break down tough issues, and have listeners walking away with actionable insights.

Back @ IT is not scripted nor is it staged, instead, it is a free-flow conversation with thought leaders that considers the business technology and the people that make things happen - all intended to help you #competefast in the acceleration economy.

Business

Technology

With many CXOs and other business technology professionals faced with mounting pressures to define the business, process, or customer value around technology and cloud investments, this podcast will help put things into context, break down tough issues, and have listeners walking away with actionable insights. Back @ IT is not scripted nor is it staged, instead, it is a free-flow conversation with thought leaders that considers the business technology and the people that make things happen - all intended to help you #competefast in the acceleration economy.

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Back @ IT: Marketing in a Buyer Controlled World with Scott Vaughan

Back @ IT: Marketing in a Buyer Controlled World with Scott Vaughan