Customers are more informed today than ever before. But more than being informed, people gravitate to a personalized experience. How is AR impacting this?

Back @ IT: The Practical Realities of the Augmented Customer

With many CXOs and other business technology professionals faced with mounting pressures to define the business, process, or customer value around technology and cloud investments, this podcast will help put things into context, break down tough issues, and have listeners walking away with actionable insights.

Back @ IT is not scripted nor is it staged, instead, it is a free-flow conversation with thought leaders that considers the business technology and the people that make things happen - all intended to help you #competefast in the acceleration economy.

Business

Technology

With many CXOs and other business technology professionals faced with mounting pressures to define the business, process, or customer value around technology and cloud investments, this podcast will help put things into context, break down tough issues, and have listeners walking away with actionable insights. Back @ IT is not scripted nor is it staged, instead, it is a free-flow conversation with thought leaders that considers the business technology and the people that make things happen - all intended to help you #competefast in the acceleration economy.

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Back @ IT: The Practical Realities of the Augmented Customer

Back @ IT: The Practical Realities of the Augmented Customer