So you're wondering what this thing is about, huh? I'm Sydney, the host of the Back Label Branding, a podcast where you'll hear the stories behind the label from some of the leading women in the food and beverage space. As a marketer by trade, I've spent the past 7 years working with brands, influencers, and entrepreneurs in the lifestyle industry. What I've found is that we all learn best in the field and by example. From getting the story from those who've done it first, learning from their successes, and their tips for how to tackle problems. Throughout this show, I'll make it my goal to ask the questions that will give you insights into how to grow your work. You'll hear about best marketing practices, the latest trends and tips for authentic engagement, the myriad of ways you can communicate on and offline to sell your "thing", and inspiring stories from the women who are creating some of my favorite mindfully-made brands.