Back Roads and Bold Moves

After a little break, the mic is back on, and this time, things are different. I’m done with the cookie-cutter, polished, “say what everyone else is saying” kind of business advice. This podcast is about the real stuff: the messy, gritty, and sometimes hilarious reality of running a business in small towns and regional communities.

In this episode, I share why I pressed pause on creating content, what I’ve learned about finding my own authentic voice, and why I’m committed to showing up as the unfiltered version of myself from now on.

This podcast is for you if:

• You’re building a business from the bush, between nap times, or with dodgy WiFi.
• You’re sick of recycled marketing advice that doesn’t fit rural reality.
• You’ve got ideas but also worries about what your neighbors might think.
• You’re ready to hear (and maybe make) bold moves that don’t follow the rulebook.

We’ll be talking about the overlap of kids and business, working around the seasons, and the not-so-glam side of small-town life where everyone knows your business. And yes, expect the occasional swear word, hot take, and perspective you won’t hear on other podcasts.

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Elyssa Giedraitis on Instagram

Things we're talking about this week..

• Should I still be using hashtags on Instagram?
• What is Bluesky?
• Threads hits 275 million users

And then, let's deep dive into the differences between a community and an audience - which one are you building for your business?

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Last week I celebrated five years of running my own business and I spent some time reflecting on the lessons I have learned along the way. I chose five of those lessons to share with you today!

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Welcome to part one of my three-part brand messaging series! Brand messaging is THAT important to your business that it deserves three parts.

In this part I guide you through the six-step process I recommend you take in order to set out your framework.

Grab the worksheet and get cracking on your framework as you listen to the podcast.

If you need any help, or have any questions please slide into my DM's!

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

The end of the financial year is upon us! Now is the time to get your EOFY offer locked in and begin your marketing campaign. In this episode, I take you through six tips for nailing your EOFY marketing campaign. 

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Just because your content can be shared, doesn't mean it is shareable. In this episode we talk about what shareable content is and why it is important to create shareable content. I'll also leave you with some tips that will make the creation of shareable content easier. 

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

In this weeks episode of Localise & Socialise, I make a compelling argument for exactly why you need to spend some time working on your brand story, as well as some quick reminders, and updates from the week that was in the social media world.

Links mentioned:
Information about the Rural Reach Grant
CommuniConnect Rural Memberships

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Season two of Localise + Socialise is here!

We start off today with an update episode because we are already nearly two months into the year and SO much is going on. We start with some updates on my business that might interest you, followed by some social media updates you need to know about. 

The links I mentioned:
https://www.ejgcreative.com.au/
https://communiconnectrural.com.au/
https://wellinthewheatbelt.com.au/

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Looking to elevate your rural and regional business's social media game over the holidays? In this episode of Localise and Socialise, we share content ideas to keep your audience engaged. From posting about closure dates and updating hours to sharing festive content and expressing gratitude, we've got you covered. 

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

There are plenty of experts out there sharing their social media predictions for the new year, but are many of them actually relevant to local businesses? These five are!

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram