You have launched your new store, now what? Daria and Bel tackle this question in our eCommerce Back to Basics series. Driving traffic to your new store is essential to start collecting actionable data that you can use to optimize your store. Marketing, both organic and paid marketing needs to be carefully planned to maximize traffic and engagement. Don;t put all your eggs in the Instagram basket - look at different types of marketing and how they can help drive engaged traffic to your eCommerce store.