We are continuing our "Back to Basics" series of topics this week by tackling a topic that is crucial to the solid foundation of your business, yet is very often overlooked: Ideal Customer Personas. (I.C.P.)

Developing personas or "avatars" for your ideal customer can be more fun than you think, and we bet you'll be surprised by what you learn.

This week on Divi Chat, we will discuss the importance of this exercise, and explain how to do it for yourself and your clients. Don't miss out!



 
Hosts Present:
Stephanie Hudson – FocusWP / FB
Mike Devitt –  Web Design Pro / FB / @webdesignpro.co
Joshua Dailey – @joshdailey



 

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Ep 188 – Back to Basics: Identifying Your Ideal Client

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We are taking our own advice! If you caught the previous episode, you know we all believe in the importance of taking a break.

The many panel members who have been a part of Divi Chat have been sharing advice, tips, and lessons learned for almost 7 years. (‼️) All of the panelists participate voluntarily and are all running their own business (or multiple businesses!) in addition to hanging out with you virtually for an hour or so each week.

The current panelists (Sarah, Tim, Steph, Mike, and Eric) have collectively agreed that we could benefit from a little break. We aren't leaving for good, just taking a hiatus to recharge our batteries and re-energize ourselves to be able to best serve the WordPress community we all love so much.

In fact, we have some exciting things planned for our return, so stay tuned!

Announcement: Time to Recharge Our Batteries – Divi Chat Hiatus

Sand and Saltwater may do wonders for you, but they are mortal enemies of your laptop! That's not the only reason to leave the laptop at home, though. 

Dive into the pool of work-life balance with this episode of Divi Chat, titled "How To Take a Vacation When You Own a Business." 

Come hear the strategies, tips, and resources the Divi Chat panel has learned after years of entrepreneurship. Believe it or not, you CAN actually take a vacation without sneaking away to check emails or take client calls.

Ep 291 – How to Take a Vacation When You Own a Business

AI is everywhere, including baked right in to your favorite WordPress pagebuilder! 

The Divi Chat crew will take you through their first impressions of this hot new feature and share suggestions for making the most of it. 

What are the best ways to use Divi AI? Is there reason for concern?

Ep 290 – Divi AI: A Time Saver or Feature Bloat?

Tune in to this episode of Divi Chat where the panel will dive into not only where video use could be beneficial to your WordPress business, but also how to make the most of your efforts with the right equipment, software, and messaging.

Don't miss this one, folks - even if you are camera shy!

Ep 289 – Mastering the Use of Video in Your Marketing

What do you use to budget for your business? When do you decide to put yourself on a “salary” versus just drawing more from the business in those months when your revenue is up? 

This episode of Divi Chat will dive into how the panelists approach their business finances - what works and (of course) the hard lessons they've learned along the way.

Ep 188 – Back to Basics: Identifying Your Ideal Client

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