CART

Back To Basics PART THREE - A Look Into Roast Levels - SUSTAIN COFFEE


Listen Later

If there is anything that marketing tactics tend to do it’s this: confuse consumers. Using the name of an already existing thing but making it different from that existing thing is a prime example. Imagine selling a radish, but instead of calling the radish just that, you call it carrot instead. How confusing is that?! Similarly, there ere are some confusing elements in the coffee world that have perhaps been marketed to us in ways that are not fully accurate.

Today we hope to clarify some things about roast levels, and we will do that by:

  1. Observing the stages of roasting
  2. Seeing how taste preferences can get in the way of objectivity
  3. Determining your taste preferences then challenging them
  4. --

    Don’t forget to get connected on our social platforms! On all platforms you will find brew guides, recommended resources, and learn more about what makes Sustain - Sustain.

    Check out the website at 901sustaincoffee.com

    Follow us on Instagram @901sustaincoffee.

    Subscribe on YouTube Sustain Coffee Company - YouTube

    ...more
    View all episodesView all episodes
    Download on the App Store

    CARTBy Sustain Coffee

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings