The AltaVista Angle

Back to Basics: Sales & CRM Discipline for Contractors


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Are you losing deals before you ever get a chance to bid?

In this episode of The AltaVista Angle, the partners at AltaVista Strategic Partners share why “back to basics” sales fundamentals matter now more than ever.

You’ll hear:

  • Why intake calls and follow-up set the tone for every opportunity
  • How CRM discipline impacts closing ratios
  • Real stories of missed opportunities from poor lead handling
  • A $600 service call that grew into $30,000+ in projects
  • What contractors can do today to sharpen fundamentals and build stronger pipelines


Whether you own a contracting business, lead a sales team, or work in marketing, this episode will help you sharpen your fundamentals, rethink how you handle every opportunity, and see how sales and marketing work together to drive real growth.

If you want to level up your contractor business, strengthen your sales process, or just get a pulse on what’s happening in the industry, this episode is a must-watch. Don’t forget to like and subscribe so you never miss an update from the AltaVista Angle!

🎧 Thanks for listening to The AltaVista Angle
Your go-to source for industry insights, trends, and strategies built for contractors and service-based businesses.

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Website: www.altavistasp.com
LinkedIn: AltaVista Strategic Partners

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The AltaVista AngleBy AltaVista Strategic Partners