Lou is so amazing that I just had to bring him back to share his latest and greatest in the world of video marketing. In this episode, we talk all about getting back to the basics in marketing, including the red velvet rope policy which just might be the most important of all. 

Lou gets real about the struggle of taking time away from his business and by time away, I mean in a cabin in the woods with, gasp, no technology. I call this being intentionally unproductive. And to really succeed as small business owners we need to completely unplug. 

In that time off, magic happened for Lou. He was open to possibilities and seeing his business through fresh eyes, which is how he teamed up with Dawn Doherty to create Digibrand. Tune in for video and marketing gems galore. 

Links:  

Book Yourself Solid by Michael Port 

Marketing Made Simple by Donald Miller 

Getaway  

About Lou

Lou is the video godfather. We're not exactly sure why. And frankly, we're a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.  
He has helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. 

Digibrand: Done for You Video 

LouBortone 

To learn more about your host, Catherine Avery:  

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