In our inaugural episode of the Alignment Advantage, "Back to Basics: Unveiling the Core of Customer Experience," host Odette de Beer takes you on a journey to the heart of customer experience and strategic alignment. This episode is a treasure trove for non-profits, SMEs, and visionary leaders seeking to revolutionize their approach to CX. Odette shares her insightful experiences and lessons learned from her international career, emphasizing the importance of foundational practices over flashy tech. Discover the power of clarity, accountability, and consistency in transforming customer and employee journeys. This episode sets the stage for a series that promises to blend theory with actionable insights. Tune in to redefine your approach to CX and embark on a path of sustainable growth and impactful leadership.