<p>We talk a lot about CXM on this podcast, which makes perfect sense — it <em>is</em> the "Unified-CXM Experience" podcast, after all. But it occurred to me recently that we might not be on the same page when it comes to understanding the nuances of CXM. So, in an effort to achieve total CXM harmony, we're going back to basics today.</p>

We talk a lot about CXM on this podcast, which makes perfect sense — it is the "Unified-CXM Experience" podcast, after all. But it occurred to me recently that we might not be on the same page when it comes to understanding the nuances of CXM. So, in an effort to achieve total CXM harmony, we're going back to basics today.

Back to Basics — What is CXM, Really?

Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels. 

Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it's a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative. 

The Copernican Shift. Mapping perception to reality since 1543.

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Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels. Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it's a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative. The Copernican Shift. Mapping perception to reality since 1543.

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Back to Basics — What is CXM, Really?

Back to Basics — What is CXM, Really?