Description:

Back-to-school isn’t just a moment on the calendar — it’s a major opportunity for local newsrooms to deliver value, grow audience, and drive new revenue.

In this episode of Keep It Local, Ryan Welton talks with David Arkin, founder of David Arkin Consulting, about practical, proven strategies for turning back-to-school content into audience-building, SEO-friendly, and sponsor-ready coverage.

Chapters:

00:00 Introduction: The Problem with School Websites

00:17 Welcome to Keep It Local Podcast

00:36 Meet David Arkin: A Journey in Journalism

01:43 David Arkin's Consulting and Projects

04:04 H Town Dads: A Successful Promotion

08:16 Back to School Strategies for Newsrooms

17:36 Monetizing Back to School Content

19:47 Conclusion and Contact Information

David shares:

• A promotion playbook that turned dads into subscribers
• The three types of back-to-school content every newsroom should create
• How AI can help speed up data, graphics, and formatting
• Sponsorship ideas that go beyond traditional “special sections”

If you're looking for utility-driven content ideas that resonate with your community and your advertisers, this episode is a must.

Links:

• 💼 David Arkin Consulting (davidarkinconsulting.com)
• ✉️ Contact David: [email protected]