Masters of Content

Back to the Basics: A Winning Content Marketing Strategy During COVID w/ Justin Gray

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2020 taught us to future-proof our businesses.

Ironically, future-proofing looks a lot like digging into the fundamentals, such as putting the needs of your customer first.

In this episode, we jump into Josh's "wayback machine" (listen for it) with Justin Gray, CEO at LeadMD, to talk about pivoting during COVID and what's ahead for content marketers.

We also discuss:

  • Justin’s career path and the unique value LeadMD brings its marketing and sales clients
  • The major pivots LeadMD made in response to COVID
  • How to expand your definition of success to be in-line with your client’s outcomes
  • The problems that misalignment in messaging can create

    • For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

    Find Josh on LinkedIn or send him an email.

    ...more
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