Dave Dye got a grocery store owner to agree to something unusual. For over a month, Dave created ads using a sandwich board stanchion thingy on the sidewalk outside the storefront. He chalked really creative ads. Really straightforward ads. Simple ads. Visual ads. Highly targeted ads. Culturally relevant ads. Cheese ads. Coffee ads. All kinds of ads to get people in the store.

Dave then compiled his data and posted it to his blog (listed in comments) for everyone to see. Does creativity matter in advertising? Find out that and more on this week's episode. Enjoy!