In this episode, Jim sits down with Keith Dennis, Vice President of Consumer Member Engagement at NRECA, the national association that represents 900 plus electric cooperatives serving the daily electricity needs of consumers in 48 states. We'll take a deep dive into the new ‘Beneficial Electrification World’ Keith first described in his 2015 white paper titled Environmentally Beneficial Electrification and discuss the important role clean renewable energy will play in this far-reaching energy transition.