Welcome to the Back 2 Skool podcast.

In this welcome episode, Luke Hodson gives a fascinating intro into why businesses need to pay close attention to youth culture today.

Luke describes why he's so passionate about street culture and why he's made it his mission to create a positive social impact in this area on as many brands as he can. 

He explains how youth culture can be a major blind spot for so many brands and what brand marketeers can do to learn more about it.

Heads up for future episodes of the Back 2 Skool podcast!

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