Back2Skool: The podcast decoding youth + culture EP01 ft. Oyin Akiniyi, Global Head of Cultural Conversations – Chivas Regal. Check it out here now.

Oyin is a true champion of street culture and demystifies some of the biggest grey areas that brands face today when engaging in this space. 

In this episode, Oyin and I cover:

- Three key pillars of cultural strategy
- Aligning team culture to brand culture, including the advantages of having demographic and cultural representatives working within the marketing team 

- Her experience working for major brands like Nike and Boiler Room

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You can find Oyin Akiniyi at: LinkedIn

To get in touch, please find us online at Nerds Collective