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Podcast hosts as influencers have a strong responsibility to provide valuable and proven expert guests. Guests become immediately (and permanently) associated with your brand and with you so care needs to be taken with who you invite and you research and vet those associations.Former government counterintelligence agent, Justin Recla explains why background vetting speakers for events has become such an important part of their business and has emerged as a way to operate in greater transparency and service to attendees. He also talks about ways for podcast hosts to do some digging and look into potential guests.
By Tracy Hazzard & Tom Hazzard3
22 ratings
Podcast hosts as influencers have a strong responsibility to provide valuable and proven expert guests. Guests become immediately (and permanently) associated with your brand and with you so care needs to be taken with who you invite and you research and vet those associations.Former government counterintelligence agent, Justin Recla explains why background vetting speakers for events has become such an important part of their business and has emerged as a way to operate in greater transparency and service to attendees. He also talks about ways for podcast hosts to do some digging and look into potential guests.