"The realm of link-building is always changing."

Backlinks, whether earned, acquired or bought are the bane of many SEOs. Yet, Eric Carrell, co-founder of a link building agency, has found a way to scale it and charge a premium for links. Part of his success comes down to a few things: leveraging strengths of others, careful selection of clients, and taking care of one's mental health.

In this episode, we talk about work/life balance and Eric shares that his company, dofollow.io is still finding its mission.

"Links are the architecture of the internet" - Eric believes that there is a responsibility when it comes to link building. Find out more about his values, his opinions, and how he found his way into what he does.