Backlinks are a highly effective way of earning free publicity for your website and therefore brand. In case you are not familiar with the term, backlinks refer to a website listing a page link from your website on their website. When you go to a website and click a link anywhere on the page, and it takes you to another website, that is a backlink.

Google loves backlinks that come from reputable sites, and will increase your. Domain authority when they see you are getting links from reputable sites that are being clicked.  You might be wondering what constitutes as a backlink. Several things do. Let's take a closer look..