<p>When marketing your product or service, how do you tell your stories in an interesting way? In this episode, we discuss the importance and art of telling your stories in a compelling way that invites change and action.</p>

When marketing your product or service, how do you tell your stories in an interesting way? In this episode, we discuss the importance and art of telling your stories in a compelling way that invites change and action.

Backstory Importance: Marketing Backgrounds

The world of "story" has captivated humanity since the dawn of time. The oldest known form of communication, verbal storytelling is responsible for the continuity and development of civilization from its most primitive moments to its most advanced. Story invokes a sense of mystical wonder, but is also a powerful medium for communicating real and concrete ideas that shape people's lives and make them take action. Steve Schramm (Marketer, Non-Fiction Writer, and Story Nerd) and Alex Giguere (Fiction Writer, Wannabe Game Designer, and Story Nerd) join forces as worlds collide to discuss how "story" is the most powerful concept ever known, and how it interacts with each and every aspect of our lives -- from the most magical to the most mundane.

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Backstory Importance: Marketing Backgrounds

Backstory Importance: Marketing Backgrounds