I sit down with long-time friend and business associate Michael Stebbins to interview him about his new book, Backward Entrepreneur. Together, we explore the concept of shaping your business around your natural tendencies and the power of customer feedback. Mike has "been there, done that" by taking multiple businesses from idea, to growth, to acquisition! Learn the "real-world advice" that the textbooks don't tell you.

Michael shares valuable insights, drawing on personal experiences and successful strategies. From understanding customer needs to creating adaptable business models, get ready to gain practical tips and inspiration to take your entrepreneurial journey to new heights.

So grab a cup of coffee and join us as we uncover the secrets of the backward entrepreneur!

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