<p>Today Craig asks us as a business and an industry, when is the best time for us to move past ‘back to basics’ - a reactive frame of mind - to thinking and acting up, behaving in a more valuable anticipatory state?</p>

Today Craig asks us as a business and an industry, when is the best time for us to move past ‘back to basics’ - a reactive frame of mind - to thinking and acting up, behaving in a more valuable anticipatory state?

Backwards & Forwards | TBS ThinkPiece by Craig Lonnee

DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.

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Backwards & Forwards | TBS ThinkPiece by Craig Lonnee

Backwards & Forwards | TBS ThinkPiece by Craig Lonnee