She Wears the Pants

Backwards Goal Building: The Real Framework for Long-Term Success


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If you’ve ever set a big goal, sprinted toward it, and burned out halfway through, this episode will show you a better way.

Ashley breaks down backwards goal building—a step-by-step method for starting with your future vision and reverse-engineering the steps, systems, structure, and stacked promises that make it inevitable.

Tune in to hear Ashley break down:

  • Why most goals fail (and how to make yours sustainable)
  • The 5-step backwards goal building framework
  • How to define a vision so clear you can’t help but create it
  • Turning vague ideas into specific, repeatable action
  • Building systems and structure that hold your success
  • How stacked promises transform intention into identity

This isn’t about doing more—it’s about building smarter, aligning deeper, and leading stronger. Your next level isn’t waiting for a “someday.” It’s waiting for you to start behaving like her today.

Remember, stay confident, stay focused, and keep wearing those pants with pride.

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She Wears the PantsBy Ashley Deland