The Super Bowl delivered — and so did the business story behind it.

In this episode of Next TMT Talks, hosts David Bloom and Daniel Frankel, in partnership with Media Play News, break down the record-setting Super Bowl ratings and what they mean for NBC, Peacock, Telemundo, and the global streaming battle

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From Bad Bunny's halftime impact to Olympic momentum and the NBA's global push, this week's spectacle wasn't just entertainment — it was strategy.

Then, the conversation shifts to Hollywood deal drama: Paramount's latest counteroffer in the Warner Bros. Discovery merger saga — and whether Larry Ellison's camp will blink.

🔎 Topics Covered:

• Super Bowl ratings breakdown (124.9M viewers across NBC, Peacock & Telemundo)

• Why Bad Bunny expanded the audience — and why that matters

• Peacock's momentum heading into the Olympics

• NBA's "USA vs World" strategy and global growth

• Paramount's revised merger offer and shareholder pressure

• The debt math behind the Ellison-backed deal

• Antitrust politics and what happens next