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Badass Creativity with Award-Winning Advertising Agency Pereira O'Dell
PJ Pereira is the co-founder and creative chairman of the innovative advertising agency, Pereira O'Dell. PJ is an advertising and entertainment pioneer who believes that agencies must provide return not only on the money brands are investing, but also the time consumers are spending with the work. His agency is credited with the creation of the first-ever social film, “The Inside Experience,” for Intel and Toshiba in 2011, which combined Hollywood talent content with social media participation.
PJ Pereira is a proud Brazilian-American and one of the world’s most influential and respected creatives. He is an Emmy winner, best-selling novelist, and double black belt in kung fu.
On social media platforms like YouTube and TikTok, it is common practice to see advertisements run as users watch videos. According to advertising expert PJ Pereira, these types of ads not only interrupt a consumer’s experience, but they also lack the lasting effects of truly successful ad campaigns.
On the other hand, many Amazon ads are almost invisible to users, and few shoppers ever actually notice them. So how can brands successfully create awareness for their products on this platform without being too invasive? Pj’s advice: get creative.
PJ Pereira, co-founder and creative chairman of Pereira O'Dell, joins Eric Stopper in this week's episode of Buy Box Experts to talk about how to successfully boost your ad campaigns with a bit of creativity. PJ shares his tactics for creating compelling advertising messages, raising awareness for a product without being invasive, and using cultural events to connect with consumers. Stay tuned.
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By Joseph Hansen and James ThomsonPJ Pereira is the co-founder and creative chairman of the innovative advertising agency, Pereira O'Dell. PJ is an advertising and entertainment pioneer who believes that agencies must provide return not only on the money brands are investing, but also the time consumers are spending with the work. His agency is credited with the creation of the first-ever social film, “The Inside Experience,” for Intel and Toshiba in 2011, which combined Hollywood talent content with social media participation.
PJ Pereira is a proud Brazilian-American and one of the world’s most influential and respected creatives. He is an Emmy winner, best-selling novelist, and double black belt in kung fu.
On social media platforms like YouTube and TikTok, it is common practice to see advertisements run as users watch videos. According to advertising expert PJ Pereira, these types of ads not only interrupt a consumer’s experience, but they also lack the lasting effects of truly successful ad campaigns.
On the other hand, many Amazon ads are almost invisible to users, and few shoppers ever actually notice them. So how can brands successfully create awareness for their products on this platform without being too invasive? Pj’s advice: get creative.
PJ Pereira, co-founder and creative chairman of Pereira O'Dell, joins Eric Stopper in this week's episode of Buy Box Experts to talk about how to successfully boost your ad campaigns with a bit of creativity. PJ shares his tactics for creating compelling advertising messages, raising awareness for a product without being invasive, and using cultural events to connect with consumers. Stay tuned.