"F Rebranding!" Because rebranding is like putting lipstick on a pig. NO. STAWP IT.

Brand strategist Beatrice Gutknecht joins Elijah to take down the idea of lazy rebrands and highlight why enduring brands don’t chase trends; they dig deeper.

From Kangaroo sidekicks to Jaguar's identity crisis, we talk consistency, cringe marketing, and what it really means to build a brand that lasts.

A little secret for you. Beatrice has listened to 5 glorious minutes of podcasts before stepping in behind the mic. We dive into all of the "no ragrats" don't stop now attitude that Bea has when feeling overwhelmed with her podcast. Now she's a conversational connoisseur, and is currently toying with guests as panels for her latest season. For real!

p.s. Will Bea publish a Season 3?! The Art of Br-- Positioning? Gasp!

Hang with Beatrice on LinkedIn: https://www.linkedin.com/in/beatricegutknecht/

Check your Brand's pulse with this free brand audio from Queen Brand Badass: https://www.badasserybyb.com/brand-health-audit

Need help to dig deep with your brand? Podcast Masterclass in becoming the brand everyone drools over (Art of Branding Podcast): https://open.spotify.com/show/6HOVUX3g2JjLTeL2sMwEQi

Chapters

00:00 Meet Beatrice: Branding Strategist with a Kangaroo
01:15 "F* Rebranding": Why Shoulds Are Sabotaging You
03:00 Lipstick on a Pig: Rebrands That Don't Work
05:30 Jaguar, Gen Z, and Alienating Loyalists
08:00 Old Values, New Audience: Doing It Without Selling Out
10:00 Cringe CEOs and Consistency Over Virality
12:30 Brands That Make You Beg for More: Is There a Formula?
14:00 Halo Top & the Gym Ice Cream Pivot
17:00 Podcasting from Zero: Bea’s Unexpected Growth
20:00 Banter, Branding, and a Bit of Chaos
23:00 Time Zones, Trust, and Remote Podcasting
26:30 Season 1 to 3: Podcasting as Brand R&D
31:00 Lurkers, Leads & the Power of Quiet Fans
34:00 Cross-Promo, Kangaroos & Creative Pressure