Under Qualified

Bae Juice: Hangover Cure Worth Millions


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Tim O'Sullivan and Liam Gostencnik want to help prevent nasty hangovers from a big night out, so they launched Bae Juice, a Korean pear juice that will let you enjoy tonight AND tomorrow morning. Listen to how they went from ordinary day jobs to making millions of dollars, landing investment from a Billionaire and the tactics used to be in over 5,000 stores!


(0:00) Introducing Bae Juice and Tim/Liam

(11:14) Finding the Cure to Hangovers

(19:16) Crafting the brand 

(30:15) How do you sell consumable products in stores

(41:30) Visual merchandising strategies

(57:37) Raising money from a billionaire

(1:14:44) M&A, New Products & Predictions


Follow Bae Juice and Tim/Liam:

https://drinkbaejuice.com/

https://www.instagram.com/timmytoomany/

https://www.instagram.com/phillychichsteak/ 


Watch episodes on YouTube or listen on Spotify/Apple:

https://linktr.ee/listenunderqualified


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https://instagram.com/ishanhaque

https://instagram.com/boys.archive


Listen to deleted clips:

https://instagram.com/underqualifiedtalk


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Under QualifiedBy Under Qualified with Ishan Haque, Edward Holland, Andre Barber