Each piece of your marketing campaign needs attention to detail. With your email marketing, you need to ensure your design, structure and embedded links are done with intent and purpose. Listen to the audio version of our recent blog, 𝟖 𝐂𝐨𝐦𝐦𝐨𝐧 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐭𝐨 𝐀𝐯𝐨𝐢𝐝, to improve the quality of your email marketing and potentially increase your open rate.

The value in using Google Ads in your marketing strategy can be massive—if executed and analyzed properly. Learn how to run your Google Ads account and what metrics to observe by listening to the audio version of our most recent #BaerNecessities blog, 𝐇𝐨𝐰 𝐭𝐨 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲, 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐆𝐨𝐚𝐥𝐬 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬.

Another Baer Den episode where we interview a small business marketing personality. Matt Froehlich welcomes Mike Mitch the Director of Marketing and Creative for Portesi Italian Foods to the podcast. They discuss Mike's journey during the early days into the marketing industry, his transition to working within the family business and how those two opportunities combined themselves into a marketing career. Listen, Share, Like and Subscribe!

While generations phase in and out of the workforce, trends change. A recent trend, “gigs,” is having multiple jobs that allow you to achieve the salary of a full-time worker while having the freedom of a part-time employee. Learn about the pros and cons of gigs by listening to the audio version of our recent blog below.

Establishing a foundation of processes and systems is extremely important for a business to thrive. The same ideas should be implemented for your business’ social media accounts. Find a balance of efficiency and creative freedom within your social media accounts by reading our most recent blog, 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐎𝐫𝐝𝐞𝐫 𝐎𝐮𝐭 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐡𝐚𝐨𝐬.

Do you ever talk to your smartphone, ask it a question and wonder why you were served that exact information? Just like when typing in a query through Google or Bing, there are ways certain content ranks higher in search results. Listen to the latest audio version of our blog, 𝐕𝐨𝐢𝐜𝐞 𝐒𝐞𝐚𝐫𝐜𝐡: 𝟓 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐨 𝐑𝐚𝐧𝐤 𝐁𝐞𝐭𝐭𝐞𝐫, to better understand how to optimize your business during a voice search.

What can nostalgia do for your brand? Nostalgia can tap into consumer emotion which is a huge aspect to selling! Listen to the audio version of our blog, 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐚 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬, to learn how you can incorporate it into your own strategy.

Do visitors to your company website tend to come and go and, unfortunately, leave without you ever hearing from them? Listen to the audio version of our new blog, 𝐇𝐨𝐰 𝐭𝐨 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬, for ideas on how to make your website more effective.

Season 2 of Baer Den launches as Green Bay, Wisconsin hosts an NFL playoff game. Matt Froehlich is joined by Nick Meisner, Vice President of Digital Marketing at Discover Green Bay. They discuss the impact that Discover Green Bay has on the community, how they are funded, Nick's favorite attractions in the area, events coming to Green Bay and how marketing has changed during his 11 years in the industry. All that and more on the latest #BaerDen podcast episode.

A new year is here and it is time to take inventory of your current digital marketing strategy. Whether you use one or two digital tactics or have an entire toolbox full, listen to the audio version of our blog, 𝐓𝐨𝐩 𝟖 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐅𝐨𝐫 𝟐𝟎𝟐𝟐, for inspiration in 2022.