Beta Lucca is a serial entrepreneur, BAFTA winner, investor, non-executive director, with guest judge appearances of TV shows like The Apprentice. She is also a singer/songwriter, improv. actor, and multifaceted creative. In this interview we tap into how to inject creativity into business while also peeling back the layers of her upbringing and inspirations.

📖 Chapters

00:00 Intro

03:58 Stimulus from Connections

09:50 Emotions In Business

11:39 Spaces For Creativity

14:09 Creative Principles

21:30 Hiring T-Shapes

28:50 Quit Or Carry On?

34:17 Unfair Advantages

36:38 Making Life More Game-Like

42:27 How Gamers Brains Are Unique

44:10 Type Of Decisions

48:50 Strong Team Probabilities

49:45 Investor Relationships

01:05:28 David Bowie

01:08:10 Being unapologetic

01:13:20 Her Mum's Inspiration

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🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building. Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!