Brandzilla

Bag Brags: Fundraising videos from Replit, Gumloop, Simile, and Flora


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This episode dissects a variety of recent fundraising videos from startups and tech companies, highlighting what works and what doesn't in storytelling, production quality, and strategic messaging. Topics include: dissecting ways to add interesting shots, cool ways to bring in customers, and how to make your founder a better storyteller and use the fundraising limelight to your advantage.


Timestamps:

00:00 - Breakdown of fundraising videos: what works and what misses the mark
03:20 - Case study: Replit's $400M raise and location choices
13:20 - Gumloop's charming, personality-filled campaign and recruitment focus
18:10 - Simile's fundraising video and explaining their concept
30:39 - Flora's missed opportunity
36:55 - The founder as the chief storyteller

Links:

  • Gumloop Series B Video
  • Replit $400M funding video
  • Simile fundraising video
  • Flora's Series A fundraising video

Connect with Hosts:

Mischa Vaughn 

  • https://www.linkedin.com/in/mischavn/ 
  • https://x.com/mischa


Misha Sundukovskiy

  • https://www.linkedin.com/in/mishasund/


Thanks:

Music by Anjan Mukherjee.

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