Today’s podcast is with Sophie Doyle the CEO and creative director of Alf the Label. Alf the Label does luxury based baby bags and accessories.

This podcast is an interview not about Alf the Label itself but about Sophie’s journey to entrepreneurship. From dodgy suppliers to motherhood and even a brain tumour there is no doubt Sophie has proven her ability and strength in business. Today, Alf the Label has gone on to sell over 26,000 luxuries worldwide within five years all the way from Frio.

If you’re someone who is stuck in their job and wanting to branch out into the business world, or you are wanting to start your own side hustle this is an episode you won’t want to miss.