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Baidu, Nvidia, DeepMind, and Apple: AI Innovations, Investments, and Strategic Shifts - 18.3.2025


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Baidu has introduced two new AI models, Ernie X1 and Ernie 4.5, asserting that Ernie X1 can compete with DeepSeek’s model at half the cost while offering enhanced features. The models will be open-sourced starting June 30, enabling greater access for developers worldwide. Nvidia is set to reveal its co-packaged optics (CPO) technology at the upcoming GPU Technology Conference (GTC), aimed at lowering power consumption for AI servers and potentially disrupting the optical transceiver market. Major tech firms are anticipated to ramp up their AI investments to over $500 billion annually by the early 2030s, reflecting AI's increasing significance across various sectors.At a Google AI event, DeepMind's founder, Demis Hassabis, emphasized the need for the UK to leverage its AI expertise to shape international standards, particularly regarding the handling of copyrighted material. WPP CEO Mark Read noted AI's potential to enhance productivity in the UK workforce, with 40% of employees using Google’s AI assistant, Gemini. Additionally, BT’s CEO Allison Kirkby revealed that nearly 50,000 employees are utilizing AI to optimize operations and improve customer service.A new report highlights AI's role in personalizing media content in real-time, boosting user engagement, although a related release has been postponed due to performance issues with its AI features. Nvidia is preparing for its GTC, where CEO Jensen Huang will address the company’s strategies to uphold its AI leadership as competition heats up. Furthermore, the University of California, San Francisco, showcased AI advancements in healthcare during its Research AI Day. Meanwhile, Apple’s Siri team, led by Robby Walker, is facing delays in launching a more sophisticated version of Siri due to persistent bugs causing internal challenges.

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