Bait design with Mike McClelland

Missouri pro Mike McClelland has been involved in a lot of bait design over the years, working on baits like the popular SPRO McStick and SPRO RkCrawler as well as soft plastics like the Big Bite Baits Battle Bug. So, he stopped by to go in-depth on the design process, some specific characteristics of each bait, and also talk about what makes a good lure designer.