So just like that, the world has changed. The new coronavirus, COVID-19, caught us all off-guard didn’t it? Many brands and businesses all over the planet including Barbados are in a lurch right now. 

So this episode is a little different. First I’ll share some perspectives from a few of my previous interviewees to hear what COVID-19 means or has meant for their businesses. Then I'll talk about what brand marketers should keep in mind now as a result of this global pandemic.