We examine a famous campaign from advertising history, and what it means for your business.

Claude Hopkins truly was in a league of his own from an advertising standpoint, and he's the inspiration for our episode today.

When you struggle to differentiate yourself from your competitors, you may benefit most by stopping the battle to pretend to be different and instead focus on selling your category as a whole.

***audio warning, this was recorded in the car and so the audio quality is much lower than normal***