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Hoboken-based twin sisters, Jordan & joelle Hernandez are community service advocates, small business owners, communication professionals, bakers, twins, sisters, daughters, friends, and so much more!

Segment 1
Jordan & Joelle work at the same company full-time, went to the same college, and have all together spent a total of about 5 days apart. Their synergy seems to be part of their success as they play off each others strengths and weaknesses. They have always been interested in baking and eventually started their own home-based baking business. Their schedule is always full and they are always exploring various side hustles.

Today in New Jersey History
Lily Auchincloss passed away on June 6, 1996. Born in Newark, She spent her life not only as a philanthropist, but also as a journalist. In 1980, she was inducted in the Best Dressed Hall of Fame.
 
Segment 2
Jordan & Joelle take us through the origins of their book club, Completely Booked. Eventually NJ Digest did a write up on them, but the Instagram account blew up after Oprah's Book Club reposted one of their posts. It was not originally a book club, but with enough people asking to join one, they decided to start it. They also tell us how they wrote their series of children's books. Double Dough and their baking endeavors go well beyond just baking cookies for people, they also have other projects like their "Cookies From Every State" series and their appearance on the television show, "Baking It."

New Jersey Fun Fact
More Cubans live in Union City, NJ (1 sq. mi.) than in Havana, Cuba.

Segment 3
The non-profit that Jordan & joelle started is called Four Little Souls, was started when they were 8 or 9 years old. They realized there were people in the community that didn't have they had. They would beautify day care centers, putting together food supply drives, and more.

Jordan & Joelle: https://www.jordanandjoelleonline.com/
Instagram: @jordanandjoelle @double_dough @_completelybooked

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