In this episode of Smart Growth, we sit down with Mulikat Apeke Bridget, a passionate confectionery vendor and cake artist who’s building a thriving baking business in Nigeria.

She shares her journey into the world of cakes, how she attracts customers, manages orders, and the real hustle behind growing a business in a saturated market.

Soji Akinlabi who is a storyteller and a serial entrepreneurs joins the conversation to offer practical, expert advise to Mulikat on how to achieve a 2x revenue growth and also increase her brand visibility.

Whether you’re in food, fashion, or any product-based business, this episode is packed with insights you can apply today and receive startup support.