Inspired by her entrepreneurial family, Shelby Zitelman graduated from the Wharton School with a concentration in entrepreneurial Management.  She applied this degree to her subsequent jobs at Ben Franklin Technology Partners, PresenTense as US Director of Programs and Operations and now as CEO of Soom Foods. Since her management, she has led the team and ensured that Soom Foods sales have doubled each year, since inception. 

Shelby loves connecting with other entrepreneurs and spends her downtime practicing yoga and exploring Philadelphia with her husband, Dan and their 15-month-old son, Malcolm.