The Game of Gymnastics

Balancing Acts: How Elite Gymnast Sam Ghinn Manages Training and a Growing Business


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In today's episode, Winston is joined by Sam Ghinn, a talented gymnast and co-founder of the fast-growing sportswear brand Satus. Sam shares insights from his nearly 20-year journey in gymnastics, including his experiences as a junior British champion and a member of the England squad.

Sam discusses the inception of Satus, the challenges of balancing training with running a business alongside Olympians James Hall and Jake Jarman, and the brand’s vision to support athletes and create a positive impact within the sportswear industry.

KEY TAKEAWAYS

Balancing Gymnastics and Business

Sam has successfully managed to balance his training as a gymnast with running Satus, a sportswear brand he co-founded with Olympians James Hall and Jake Jarman. He emphasises the importance of time management and prioritising recovery to optimise his training.

Mindset and Performance

Sam has learnt that his performance improves when he focuses on the qualitative aspects of his routines—such as executing clean skills—rather than fixating on scores. This shift in mindset has led to better results and a more enjoyable competition experience.

Satus Brand Vision

The long-term vision for Satus includes supporting athletes, particularly in underfunded sports like gymnastics, and creating a positive impact in the sportswear industry. They aim to develop programmes that provide resources and support for athletes.

Product Development Process

The development of Satus products involves creating detailed technical packs for clothing, collaborating with suppliers, and iterating on designs based on feedback. Sam highlights the importance of understanding athletes’ needs in order to create effective sportswear.


Learning from Peers

Training alongside experienced gymnasts like James Hall and Jake Jarman has provided Sam with valuable insights into effective training strategies and the importance of smart, consistent practice to avoid injuries and enhance performance.
BEST MOMENTS

Sam Ghinn: “I found them very different. I remember as a junior being on the GB team, I did find it tricky. I struggled with the pressure… but being on the England squad has been a very fun experience.”

Sam Ghinn: “If my expectations are based around where I want to place or what score I want to hit, I find that pressure not helpful.”

Sam Ghinn: “One of the longer-term visions is to create a great scheme or support programme to be able to support athletes.”

Winston: “Does it make more sense to you now that putting an Olympian on as the face of the brand might have helped?”

Sam Ghinn: “I think my coach is supportive. He helps me… he’s great at seeing that and helping me train to the best of my ability.”

SAM GHINN LINKS
https://satuswear.com/?srsltid=AfmBOorar886flIjvvuNMVhc2e0TJco9wswmEoDPGkeBKFtpm4HC3Ghp

MY SOCIAL LINKS

⁠⁠⁠https://www.instagram.com/wpowell05/⁠⁠⁠

https://www.tiktok.com/@winstonpowell5


MY E-BOOK The Game of Gymnastics: Understanding The Game

https://payhip.com/b/f6RjV


Host Bio:

As a member of the Senior Great Britain Squad, Winston Powell brings firsthand experience to every episode. His impressive achievements include being the Under 18 English Champion in 2023 and reaching the finals in three events at the Junior World Championships the same year: the All-Around, Parallel Bars, and Horizontal Bar finals qualifying 7th for the All-Around. With five international appearances as a GB gymnast, he has gained invaluable insights into the sport's highest levels. His passion for gymnastics, combined with his deep understanding of the challenges and triumphs faced by elite athletes, makes him the perfect guide to exploring the strategies and stories behind gymnastics success.


This Podcast has been brought to you by Disruptive Media⁠⁠⁠https://disruptivemedia.co.uk/⁠⁠⁠








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The Game of GymnasticsBy Winston Powell