The Business of Us

Balancing Acts: Women, Entrepreneurship, and the Currency of Time


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This episode explores the unique challenges women entrepreneurs face in balancing business, love, and family, featuring Lauren Reed-Williams journey from reluctant entrepreneur to financial advocate. Lauren shares insights on empowering women financially, valuing time as currency, navigating a business exit, and designing a fulfilling life with intentionality and balance.

Key takeaways from today's episode:

  • Unique Challenges for Women Entrepreneurs: Women often face societal expectations to manage childcare and emotional labor as well as to not overshadow their spouse, adding to the mental toll of balancing business, love, and family.
  • Designing Your Life: Success requires prioritization and realistic expectations. Lauren shares her experiences growing a successful PR agency while being a mother and navigating a divorce, and some of the life trade-offs she believes are necessary to achieve a fulfilling life.
  • Time is our Most Precious Resource: Time is Lauren’s most precious currency, reflected in her decision to take 90 days off to realign priorities and balance work with personal fulfillment. She shares her belief that we often have a financial target where we believe we will feel secure, but that when we get there it’s still not enough.
  • Financial Empowerment for Women: Through the Wealth of a Woman (thewealthofawoman.com) project, Lauren advocates for healthier financial relationships and highlights the importance of empowering women and daughters to take control of their finances. Even some of the most successful female entrepreneurs still have financial anxieties and scarcity mindsets due to legacy societal limitations.

The Business of US is brought to you by Jamie Born and Cameron Madill. Music is provided by our friends at Marmoset, and our theme song is “Kenton” by Dr Crosby.

We always love hearing from our audience what you would like to listen to next; please drop us a line at [email protected] to share what’s on your mind.

Until the next time, we wish you the best of luck in making your relationship intentional and remarkable.

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The Business of UsBy Cameron Madill and Jamie Born