Steve Metcalf explores the impact of AI on authentic branding, highlighting targeted content creation, transparency, and storytelling. Case studies of Patagonia and Netflix illustrate AI-driven success. The episode also delves into AI's transformative role in publishing, from automated content generation to personalized recommendations.

(0:00) Welcome and introduction by Steve Metcalf

(0:25) The challenge of authentic branding in the AI era

(1:05) Using AI for targeted and relevant content creation

(1:34) Importance of transparency in AI-driven storytelling

(1:58) Case study: Patagonia's use of AI for storytelling

(2:20) Case study: Netflix's data-driven content creation

(3:21) Balancing AI and human elements in storytelling

(3:49) Introduction to AI's impact on the publishing industry

(4:21) Automated content generation in publishing

(5:27) Personalized content recommendations