The Brand Forum

Balancing Brand Building and Performance: Insights with Vinny Rinaldi

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Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Vinny Rinaldi, Vice President, Media & Marketing Technology at The Hershey Company, a leading figure in the marketing world, to explore the delicate balance between performance marketing and brand building. Vinny shares his insights on leveraging AI, maintaining brand authenticity, and the importance of emotional storytelling in today's data-driven landscape. The conversation offers a deep dive into the strategies behind iconic brands like Reese's and Hershey, providing listeners with actionable insights and industry trends.

Takeaways

  • Vinny emphasizes the balance between performance marketing and brand building.
  • AI should enhance, not replace, human storytelling in marketing.
  • Brand authenticity is key to the success of iconic brands.
  • Emotional storytelling drives brand loyalty and engagement.
  • The marketing landscape is constantly evolving with new trends and innovations.

    • Chapters

    00:00 Introduction to Vinny Rinaldi and His Journey

    05:01 Balancing Marketing Strategies

    15:01 AI and Technology in Marketing

    25:01 Maintaining Brand Magic

    35:01 The Power of Storytelling

    45:01 Industry Innovations and Trends

    ...more
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    The Brand ForumBy Jeremy Bloom