In this episode of the Grit and Grace podcast, Rachel interviews Becky Allan, a Hereford show mom and entrepreneur with a rich background as a military brat. Becky grew up with no experience in the cattle business, yet she has become one of the most successful figures in the industry. She shares her journey of raising a family while managing multiple businesses, including the Brand Co and Gene Source, alongside her husband, Dave. Becky discusses the importance of personal service in her promotional products business, the challenges and joys of working with family, and the value of youth engagement in agriculture. She also reflects on how to show grace in a competitive industry and highlights the importance of staying adaptable and open to change in business.

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