In this episode of Agency Advantage, host Kris Risner from WebPressPro dives deep into the journey of Mark Mattei, the owner of MEM Media. They explore how Mark started his video agency during the challenging times of COVID-19, the importance of networking and SEO in gaining clients, and the transition from one-off projects to recurring projects. The discussion also touches on the hurdles of business development, balancing creativity with business, and managing work-life balance, especially while working with a spouse. Mark shares valuable advice for aspiring videographers and reflects on the influence of industry pioneers like George Lucas.